the 4th wave
In an interview with Mark Glaser, William Jeakle explains the 4th wave.
"The first wave was television. The second wave was cable, allowing choice. The third wave being time-shifting, like TiVo, having what you want when you want it. The fourth wave is having the programming completely unfettered, having it when you want it and where you want it. And once you take the elephant off the chain, it takes a while for the elephant to realize he’s not on a chain."
"The first wave was television. The second wave was cable, allowing choice. The third wave being time-shifting, like TiVo, having what you want when you want it. The fourth wave is having the programming completely unfettered, having it when you want it and where you want it. And once you take the elephant off the chain, it takes a while for the elephant to realize he’s not on a chain."
posted by Aleshia at 6:55 PM
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